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Part 2: If Cyber is Existential: Fix the Cyber Market Dysfunction

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The markets that show the most demand for cyber solutions are the sectors where business operations are most at risk and cannot afford a catastrophic attack: large retailers, financials, defense and government contractors, and a few other sectors. Even within these market segments, the big enterprises are the ones spending money on cybersecurity. There is little appetite for increasing capital expenditure for cybersecurity among the vast majority of businesses in America.

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